Kuvaverkko was one of the first in Finland to expand school photography into online services. I created the brand, click & mix, for Kuvaverkko’s online shop and it quickly became its key sales feature. As customers can personalise their order online and my inspiration was a candy shop where you can pick the best treats by yourself. At the best placing an order can be like a fun game. The concept was heavily marketed and present in the company’s overall corporate identity. Click & mix is now a well-known and highly valued brand.
Roles: Branding, concept, creative direction, design, copywriting
Photography: Foto Profiili