One of the most fun projects of my early career was to create a concept for a new toy catalogue. I came up with a fantasy world ‘Leikin Ihmemaa’ (wonderland for play), where a creature named ‘Ipsu’ lived. The mascot was appealing for all ages, a universal character that showed the way to joy and play.
Roles: Branding, concept, creative direction, design, illustration, copywriting
Client: Oy Importante Ab, Oy Norstar Ab, Suomen Pelimiehet Oy