The Art of Transformation for bold brands and brave causes
Unleash the superpower of compelling, joyful visuals that captivate people, move communities, and transform the way the world sees you.
Hi, I’m Elina Holley, a Finnish multidisciplinary artist, illustrator, designer, and strategist working at the intersection of public art, branding, visual storytelling, and social impact.
Fern Paradise, detail of a two-part mural for the Marjatta Foundation in an area designated for positive special treatment to support vulnerable communities in Vantaa, Finland
Working on a mural at Juntas Hacemos Más Fest, supported by Embassy of Mexico /GAU–Galeria de Arte Urbana, in Lisbon, Portugal
I help
• Services develop evocative tone of voice & visually striking identities
• Brands create art-driven campaigns people want to share
• Municipalities & architects turn public spaces into landmarks
• NGOs & social organisations spark positive change through uplifting art
• And you next?
Reach out →
What I bring to the table
• Emotionally resonant art that is always beautiful, never shallow
• Bold, recognisable visuals that stop scrolls and spark conversations
• Reliable, professional execution from concept to final delivery
• Deep understanding of storytelling & human-centric design thinking
• A global network of trusted creative collaborators
Why does this matter? Because art is not decoration. It’s identity, emotion, and the fastest way to make people feel–and that changes everything.
A collective mural with Superflinda at the Meeting of Styles Jamaica festival for Tivoli Mural Projects, Kingston, Jamaica, covered by Jamaica Observer and other local media.
A mural at GAU–Galeria de Arte Urbana’s Street Art Park Lumiar, Lisbon, Portugal.
TRUSTED BY
IBM, European Union, Ministry for Foreign Affairs of Finland, Embassy of Finland, City of Helsinki, City of Espoo, Frame Contemporary Art Finland, The Arts Promotion Centre Finland (Taike), LUX Helsinki, Helsinki Design Week
My clients describe me as a super professional and dynamo with an unbelievable ability to simplify things while making them interesting.
Before transitioning fully into independent artistic work, I collaborated with luxury brands like CHANEL, Shiseido, and St. Regis Downtown Dubai, and with entertainment, growth, and Fortune 500 companies. We can make it big.
What can you achieve working with me?
My projects create:
• Increased engagement and visibility
• Emotional connection that keeps audiences coming back
• Community transformation and pride
• Positive media attention
• Shareable, unforgettable landmarks
• Uplifting environments that support wellbeing
• Strong, recognisable identity for causes, campaigns, and cities
My climate-art project in Mongolia gained international coverage and sparked new cultural partnerships.
A seaside utility structure in Espoo, transformed into a beloved local landmark, was celebrated in local media and by an award committee.
A documentary was made of my painting work process for IBM’s global internal communication, and the mural was longlisted for the World Illustration Awards.
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City of Espoo, Two new street artworks in Matinkylä, 7.10.2025
UB Life, Nomadic Wisdom 2025” International Program Concluded Successfully, 5.7.2025
UB Life, Reflecting Climate Change Through Art, 17.6.2025
Taide-lehti,Taidetta kaduille – Usein ilman palkkiota, 2/2025
Brand Jamaica Magazine, Interview with Elina Holley and Super Flinda–A Cultural Exchange Through Art, 19.1.2025
Jamaica Observer, Finnish friends realise dream of visiting Jamaica, Duo joins international artists for phase two of Tivoli mural project, 22.12.2024
City of Espoo, Hurraa! award to Metsola day care centre for merits in construction, 11.3.2024
Länsiväylä, Mimmit peinttasivat Matinkylän uimanrannan kopit taideteoksiksi – "On radikaalia tehdä kaunista katutaidetta", sanoo paluumuuttaja Elina Holley, 24.8.2023 -
MURO – Festival de Arte Urbana LX_2025, EXPOSIÇÃO +SK8, Juntas Hacemos Más / GAU – Galeria de Arte Urbana, Liberdade Atlético Clube, Lisbon, Portugal, 05/2025
Nociones de un Reflejo, Foro La Paz, Mexico City, Mexico, 05/2024
Sound of G-Rex, Luonnos by Grafia–Association of Visual Communication Designers in Finland, Helsinki, 12/2023–01/2024
My name is my name is, All City, Helsinki, 12/2023
The Awakening, Prisma Estúdio, Lisbon, Portugal, 11/2023
Luonnos, Luonnos by Grafia–Association of Visual Communication Designers in Finland, Helsinki, 11/2022
Iconic, Roasberg Café & Superwood Festival, Hotel Rantapuisto, Helsinki, 05&10/2020
Education, 6G, Finlandia Hall, Helsinki, 02/2018
Pipeline of Trust (second act), G-Rex / Kalasatama Free City Living Room / REDI, Helsinki, 12/2018
Pop Icon, G-Rex / Mutteri Gallery / Kalliola Settlement House, Helsinki, 05/2017
G-Rex Open Air Exhibition, Group Show, Helsinki Design Week, Helsinki, 09/2015 -
Invisible Connections, Kind of Green, Helsinki, 09/2021
Garden of Hope, Exhibition, Kind of Green & Klaus K, Helsinki, 10–12/2020 -
Fern Paradise, two-part mural for Marjatta Foundation, funded by The Arts Promotion Centre Finland (Taike), Vantaa, Finland, 2025
Art Terrace, plywood sculptures/collective installation for Marjatta Foundation, in collaboration with G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2016
Inner Peace & War (Nights), mural at Meeting of Styles Malmö, supported by Svenska kulturfonden, Sweden, 2025
Ground for Growth, mural for City of Espoo in collaboration with Mimmit Peinttaa/Matinkylä Society, Espoo, Finland, 2025
Petals in the Sand, mural in Nomad Spirit Program/ Red Corner Recidency, funded by EUNIC–EU National Institutes for Culture and Embassy of Finland, implemented by MCASA–Mongolian Contemporary Art Support Association, Tsagaandelger Sour, Mongolia, 2025
Skull, mural at GAU–Galeria de Arte Urbana’s Calçada da Glória, Lisbon, Portugal, 2025
Lumiar, mural at GAU–Galeria de Arte Urbana’s Street Art Park Lumiar, Lisbon, Portugal, 2025
My vibe attracts my tribe, mural at Juntas Hacemos Más Fest, supported by Embassy of Mexico /GAU–Galeria de Arte Urbana, Lisbon, Portugal, 2025
UNITY, collective mural with Superflinda at Meeting of Styles Jamaica festival for Tivoli Mural Projects, Kingston, Jamaica, 2024
Grove Flowers, collective mural with Maria Björklund and Terhi Ekebom for Marjatta Foundation, Vantaa, Finland, 2024
Multiple collective works with G-Rex/Grafia–Association of Visual Communication Designers in Finland for Myyrmäki Street Art Triennial, implemented by Street Art Vantaa, Vantaa, Finland, 2024
Drip Spirit, mural at Juntas Hacemos Más Fest, funded by Finnish Cultural Foundation, in collaboration with Mimmit Peinttaa, León, Mexico, 2024
House of Seed, mural for Prisma Estúdio, Lisbon, Portugal, 2023
Monkey Play, mural for Teurastamo, in collaboration with Mimmit Peinttaa, Helsinki, Finland, 2023
Matinkylä Sea Garden, mural for City of Espoo, in collaboration with Mimmit Peinttaa/Matinkylä Society, Espoo, Finland, 2023
E V O L V E, collective mural with Superflinda for Ljubljana Street Art Festival, Ljubljana, Slovenia, 2023
Flora, mural for IBM, in collaboration with Vertti & Co, Helsinki, Finland, 2023
Cotton Candy Sky/Green Lady, collective mural with Viv Magia for Messukeskus, in collaboration with Mimmit Peinttaa/Viherkuutio, Helsinki, Finland, 2022
Peace Wall, collective mural with Viv Magia, Pommapaija, Ruusa, funded by The Arts Promotion Centre Finland (Taike), in collaboration with Mimmit Peinttaa, Seville, Spain, 2022
IWD22, collective mural with Viv Magia, Pommapaija, Ruusa, funded by The Arts Promotion Centre Finland (Taike), in collaboration with Mimmit Peinttaa, Seville, Spain, 2022
Garden of Hope/Buzz for Life, digital art for SHIFT Business Festival, Turku, Finland, 2021
Secret Gallery, collective paste-up with G-Rex/Grafia–Association of Visual Communication Designers in Finland, for Myyrmäki Street Art Triennial implemented by Street Art Vantaa, Vantaa, Finland, 2021
Longhorn, mural, in collaboration with Street Art Vantaa/G-Rex/Grafia–Association of Visual Communication Designers in Finland, Vantaa, Finland, 2019
Mimmit goes Vuosaari Vol. 2, collective mural, in collaboration with City of Helsinki/Mimmit Peinttaa, Helsinki, Finland, 2019
Creepy-crawlie, mural for Maria 01, in collaboration with G-Rex/Grafia–Association of Visual Communication Designers in Finland, Finland, 2019
Mimmit goes Kaisaniemi, mural, in collaboration with NCC/Mimmit Peinttaa, Helsinki, Finland, 2019
Pop, Flora & Bugs, reverse glass painting for Sideways Festival, in collaboration with Mimmit Peinttaa, Helsinki, Finland, 2019
Climate Refugee Sea Slugs, UV paintings for LUX Helsinki Light Festival/City of Helsinki, in collaboration with Sun Effects/ Mimmit Peinttaa, Helsinki, Finland, 2019
Pipeline of Trust, plywood sculptures/collective installation for Helsinki Design Week, in collaboration with G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2018
Mimmit goes Oodi, collective mural, in collaboration with Destia Ltd/City of Helsinki/Mimmit Peinttaa, Helsinki, Finland, 2018
Mimmit goes Vuosaari, collective mural, in collaboration with City of Helsinki/Mimmit Peinttaa, Helsinki, Finland, 2018
Square Face, mural for Kalasatama Free City, in collaboration with Helsinki Urban Art/REDI, Helsinki, Finland, 2018
The Spider from Mars, collective mural at Malminkartano Train Station, in collaboration with City of Helsinki/G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2017
Mimmit goes Myllypuro, collective mural, in collaboration with Mimmit Peinttaa, Helsinki, Finland, 2017
Peace, Love and Dogs, two-part mural on Helsinki Art Street, in collaboration with Helen Ltd/G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2017
Secret Garden, mural for Rittal, in collaboration with Kaiku Helsinki, Vantaa, Finland, 2016
Toy Bunch, plywood sculptures/collective installation for Helsinki Design Week, in collaboration with G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2016
Dog Heaven, mural on Helsinki Art Street/Brahe Art Field, in collaboration with City of Helsinki/G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2016
Flying Carrots, mural for Children's Hospital, in collaboration with City of Helsinki/G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2016
Alice in Arabia, mural, in collaboration with Helen Ltd/ G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2016
Pink Monkey, mural, in collaboration with Helen Ltd/G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2015
Play All Day, collective mural at Arabia Street Art Festival, in collaboration with G-Rex/Grafia–Association of Visual Communication Designers in Finland, Helsinki, Finland, 2015
My Beloved Monster, polymer film on windows for Tizziana at Galleria Esplanad, Helsinki, Finland, 2015
READY TO COLLABORATE?
Got a project, a spark, or a question? Send a message.
Beautiful things often begin with a single conversation.
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