The Secret Ingredient for Brands and Public Spaces: Internationally Acclaimed Finnish Mural Artist Demonstrates The Power of JOY

Strong visuals create an instant sense of joy; they make brands and public spaces irresistible. Learn how.

A simple principle too often overlooked: JOY is magnetic.
When you combine vibrant colours, minimalist shapes, and dynamic composition, people instantly feel a sense of joy. They stop, stare, smile, and connect.

As I was painting at Street Art Park Lumiar in Lisbon, Portugal, countless teenagers approached me. Most said: “It’s beautiful.” One guy told me that my mural reminded him of seemingly simple cartoons that are irresistible. “This could be a campaign visual for some major international brand,” he continued.

I witnessed a beautiful moment when a girl was right up close to the wall, studying every detail. She disappeared before I could ask her thoughts, but this encounter demonstrated how visuals can draw you in. I’ve created that effect as an invited mural artist at international festivals and events on different continents. My signature style with minimalist Finnish design roots has that power.

And this is what great international branding and public art have in common. They are compelling. They generate magnetic JOY.

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